Il était une fois,
Established since 28th May 2018 by Serra Velez.
Mom and entrepreneur, she is an avid fashion influencer who reflects, most of my choices of daily outfits reflects my mood.
“I am often overdressed and I don’t mind, as long as I am comfortable, I am happy. Our lives is our own to live and my styles are just one of many ways of expressions. I like to try out new things and my styles are constantly changing and emerging as I grow and develop. Fashion for me, is Art”.
Born on the 9th July 1989 in Seychelles, she lived most of her childhood on the island and late adolescent in UK and Germany which had a great influence on her style, fashion and prospect.
Open minded, creative and innovative she wanted to have a fashion shop that allowed women to express themselves.
A mix of class & elegance with a bit of an edge, IEUF stands for “Once Upon a Time” creating a wonderful illusion of the founders purpose and aim which is to be the ultimate fashion house for women, men and children in Seychelles that defines style and creates desire.
The founder: Our purpose is to simply make it easier for you to explore and express your personality.
Our motto is “be your own kind of beautiful”.
IEUF has been quickly recognized as one of the leading and most influential fashion shop on the island. The founders values of passion, accountability, collaboration, humility… the aim & mission Is to be the THE number one place that Seychelles turns to when it comes to defining their unique styles & make an impressionable lasting impact, effectively on yourself as an individual & the community. We aim to stand out. And that is what we do best.
Our mission, vision, our company.
Ieuf is committed to captivating our customers that drives long term loyalty & aims to build lifetime relationships by providing quality products, quality services and solutions that earns trust with these core values:
One Team, One Family
- To Be able to give the most exceptional service, Teamwork is essential, love, passion & respect at the center of our values.
- As a family and a team, we listen to each other, we celebrate each other, we respect & trust each other and we are committed to our company’s goals. Empowering each other and our customers, we work with integrity, humbleness and dignity.
- Passion Infuses our actions and purposes, it transforms our store into a place of positive vibrations & customer delight. Our shop is designed to hum positive energy and activity, warmth, light crating the perfect balance for a relaxed shopping experience. We engage, we collaborate, we share and we have a keen sense of details.
- We respect privacy including safeguarding confidential information for both our employees and customer data respecting everyone’s privacy.
- Giving back and supporting our community through local collaborations, supporting other local businesses big and small and sponsoring events that creates a lasting impact on individuals.
- We recognize that the customer is paramount, and we aim towards providing a personalized offering and shopping experience online & in store.
- Operating in a dynamic & competitive industry we are constantly curious, enterprising and resourceful. We love to develop creative solutions and to initiate change.
- Health and safety at work- we take preventive measures to ensure our staffs and our customers are in long term safety. With the new normal, mask, hand sanitizers, distancing is being practiced daily.
Respect, Honesty, Integrity, Passion, Humility, Flexibility, Positivity